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Analytics | Business Intelligence | Management Blog by dmcnab

Dave McNab is a Sr. Managing Consultant with IBM Business Analytics and Optimization Strategy practice in Toronto. Dave has 25+ years experience in industry & consulting. He invented the patented "FlowTracker" customer behaviour analysis method for banks. See:
Customer behaviour analytics - http://www.flowtrackeranalytics.com
Customer value management - http://www.objectivebusiness.com

Posts: 17 | Created on May 15, 2009 | 4

Gatorade ? What's that got to do with Banking ?

By dmcnab in Analytics | Business Intelligence | Management on Friday, October 21, 2011 12:18 PM 1
Tags: analytics banking consumer research insight market research social media | Post a Comment


Thanks for asking. Gatorade is one of today's global leaders in consumer engagement through technology. They monitor social media on the web - facebook, twitter etc. - in real time and use this monitoring to identify opportunities to engage consumers with their brand.

It works like this.... "hear" consumers getting together for sports events on the internet, identify the organizers and participants, contact them using social media, reward the organizer with special Gatorade offers, listen to the buzz ...

While banking is not exactly the "sweat beverage" market, there is lots to learn from listening in on social media to hear what is being said about your brand, your products, your services, your people ... an awful lot of consumer intelligence is there just waiting for you to tap.

Take a minute to check out this cool video on youtube... it was prepared by Gatorade's marketing folks to tell their social media story and was presented in New York last month at a global Consumer marketing show. Even if you don't "get" the connection the video is awfully cool........

- Dave McNab

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